2023 Taiwan Midsummer Travel Festival: Midsummer Tour Project
Midsummer is a celebration of the summer solstice, and is an important holiday in Northern Europe. Since 2014, Taiwan has begun to promote summer tourism activities, from the 'Taiwan Summer Solstice 235' in 2014 to the 'Treasure Island Midsummer Festival' in 2019, the characteristics of summer tourism in Taiwan have gradually received attention.
In response to the changes in the concept and consumption habits of tourists after the epidemic, the Tourism Administration continues to promote the purpose of midsummer tourism, reorganize summer tourism resources across Taiwan, reshape the event brand as [Taiwan Midsummer Tourism Festival], and this year's event takes 'refreshing', 'summer heat', 'cooling products' as the event axis, and integrates more than 35 summer special tourism activities in Taiwan's 13 national scenic areas and 22 counties and cities, and cross-industry alliance cooperation.
2023 Taiwan Midsummer Tourism Festival: Midsummer Tour Program
The 2023 Taiwan Midsummer Travel Festival presents the special Midsummer Tour Bus that will travel across the northern, central, southern, and eastern regions of Taiwan. It is divided into sections highlighting refreshing coolness and cool products to promote. It connects various features such as family, music, ocean, cool food, art, and tourism, creating a unique impression of Taiwan's midsummer.
We select representative events characteristic of summer or those attracting crowds. Alongside these events, we create a unique midsummer activity zone to stimulate local industry development, ensuring surprises at every stop!